bauma CHINA
2024
Exhibition Tour
Last week, I took a day off to visit the 2024 Construction Machinery BMW Exhibition. I have some feelings. I hereby write it down. Some impressions from visiting the BMW Show 2024
The customer base has changed
This BMW exhibition is different from the previous session, and the number of foreign customers has increased substantially. Accounting for more than 60%, many foreign we-media teams are boosting domestic brands. Multiple channels, a variety of clues. Foreign purchasing teams are very interested in domestic pieces, with a lot of intention information.
The domestic customer group is much less, many of them are the elderly in the circle, less new strength.
Booth trends change
This booth is dominated by domestic brands Sany, Xugong and Zhonglian. From the perspective of investment, the top enterprises in the industry are still willing to invest, and the effect is also very obvious.
Many of the foreign exhibitions in the form of group exhibitions, such as the exhibition halls in Turkey, are impressive.
Thinking on the future trend of Chinese construction machinery
Product force is crucial to one thing, China's products have a strong market competitiveness is the root cause of high quality and low price, and now the situation is effective market demand is insufficient, excess capacity, and overseas markets is a good digestion capacity a channel, but now the international situation determines the Chinese construction machinery road is different from the Japanese construction machinery factory experienced path.
The international situation faced by Chinese enterprises and Japanese enterprises is different. The largest consumer market in the market, Japanese enterprises, are very convenient to enter, while the obstacles faced by Chinese enterprises are huge, so the risk of foreign trade is multiplied.
And China construction machinery giant is unavoidable must choose to sea, to participate in global competition, the process is very painful at the beginning, but after the real participation, can learn and understand the real product requirements of different cultural system, management mode, and the adjustment of enterprise culture, will make itself to a higher level.
Relying on the domestic supply chain cost advantage, the domestic giants have the ability and hope to compete with the international giants Carter and Komatsu.
With the overseas layout of domestic construction machinery giants, front-end supply chain enterprises can ride this huge ship, eat a wave of dividends, actively participate in, follow up the strategy, layout in advance, and get together to form a growth of overseas territory.
The market is always there, but only the survival of the fittest, the basic logic of the construction machinery business is still the same, good products, good services, good prices, good channels, around these points, find the soil to take root and sprout, can be achieved.
As for the risk of going to sea, it is also obvious. You may face the situation that the money can not be returned, and it may appear for others. There may be all kinds of changes, but if you do not start because of the fear of the risk of the ocean, then you will always stay on this bank and cannot reach it.
There are still so many opportunities overseas, too many markets need large construction machinery and equipment to build, to construction, housing, transportation, roads, infrastructure, overseas can be copied again.
The historical trend of human development is unchanged, it is rolling forward and will never stagnate, but the brave people are always brave people who dare to face all kinds of uncertainties and go through with certain efforts and struggles.
How to break through the white-hot domestic competition
The domestic market is too volume, not good to make money, the profit is too low, now still facing the embarrassment of no customers. In fact, it is a problem of one stage. In those days, some of the practitioners crowded in will be crowded out. Only by settling down, focusing on finding people to meet customer needs, and provide the most suitable solutions, can they go on for a long time.
In order to go down for a long time, it is how difficult it is, but also to capture the opportunity, whether it is the grafting of new energy, or other, the emergence of any new content, is an opportunity.
The trend of electrification is a good opportunity, both in the automobile industry, and in the field of construction machinery. The most prominent one at the BMW Exhibition this year is the electrification mining card, which is really a project that can be landed.
How do industry practitioners stick to it
At the current stage, many industry practitioners have lost confidence, ready to change the track, or choose to lie flat.
In fact, we might as well change the way of thinking, change the way of living, is less toss, practice internal skills, excellent team, strong technology, seeking opportunities, stable customers.
Keep the minimum to live, and then strong bones, confidence is very important, to have confidence in the future, with action to verify their guess, with action to defeat all anxiety.
bauma CHINA
2024
Exhibition Tour
Last week, I took a day off to visit the 2024 Construction Machinery BMW Exhibition. I have some feelings. I hereby write it down. Some impressions from visiting the BMW Show 2024
The customer base has changed
This BMW exhibition is different from the previous session, and the number of foreign customers has increased substantially. Accounting for more than 60%, many foreign we-media teams are boosting domestic brands. Multiple channels, a variety of clues. Foreign purchasing teams are very interested in domestic pieces, with a lot of intention information.
The domestic customer group is much less, many of them are the elderly in the circle, less new strength.
Booth trends change
This booth is dominated by domestic brands Sany, Xugong and Zhonglian. From the perspective of investment, the top enterprises in the industry are still willing to invest, and the effect is also very obvious.
Many of the foreign exhibitions in the form of group exhibitions, such as the exhibition halls in Turkey, are impressive.
Thinking on the future trend of Chinese construction machinery
Product force is crucial to one thing, China's products have a strong market competitiveness is the root cause of high quality and low price, and now the situation is effective market demand is insufficient, excess capacity, and overseas markets is a good digestion capacity a channel, but now the international situation determines the Chinese construction machinery road is different from the Japanese construction machinery factory experienced path.
The international situation faced by Chinese enterprises and Japanese enterprises is different. The largest consumer market in the market, Japanese enterprises, are very convenient to enter, while the obstacles faced by Chinese enterprises are huge, so the risk of foreign trade is multiplied.
And China construction machinery giant is unavoidable must choose to sea, to participate in global competition, the process is very painful at the beginning, but after the real participation, can learn and understand the real product requirements of different cultural system, management mode, and the adjustment of enterprise culture, will make itself to a higher level.
Relying on the domestic supply chain cost advantage, the domestic giants have the ability and hope to compete with the international giants Carter and Komatsu.
With the overseas layout of domestic construction machinery giants, front-end supply chain enterprises can ride this huge ship, eat a wave of dividends, actively participate in, follow up the strategy, layout in advance, and get together to form a growth of overseas territory.
The market is always there, but only the survival of the fittest, the basic logic of the construction machinery business is still the same, good products, good services, good prices, good channels, around these points, find the soil to take root and sprout, can be achieved.
As for the risk of going to sea, it is also obvious. You may face the situation that the money can not be returned, and it may appear for others. There may be all kinds of changes, but if you do not start because of the fear of the risk of the ocean, then you will always stay on this bank and cannot reach it.
There are still so many opportunities overseas, too many markets need large construction machinery and equipment to build, to construction, housing, transportation, roads, infrastructure, overseas can be copied again.
The historical trend of human development is unchanged, it is rolling forward and will never stagnate, but the brave people are always brave people who dare to face all kinds of uncertainties and go through with certain efforts and struggles.
How to break through the white-hot domestic competition
The domestic market is too volume, not good to make money, the profit is too low, now still facing the embarrassment of no customers. In fact, it is a problem of one stage. In those days, some of the practitioners crowded in will be crowded out. Only by settling down, focusing on finding people to meet customer needs, and provide the most suitable solutions, can they go on for a long time.
In order to go down for a long time, it is how difficult it is, but also to capture the opportunity, whether it is the grafting of new energy, or other, the emergence of any new content, is an opportunity.
The trend of electrification is a good opportunity, both in the automobile industry, and in the field of construction machinery. The most prominent one at the BMW Exhibition this year is the electrification mining card, which is really a project that can be landed.
How do industry practitioners stick to it
At the current stage, many industry practitioners have lost confidence, ready to change the track, or choose to lie flat.
In fact, we might as well change the way of thinking, change the way of living, is less toss, practice internal skills, excellent team, strong technology, seeking opportunities, stable customers.
Keep the minimum to live, and then strong bones, confidence is very important, to have confidence in the future, with action to verify their guess, with action to defeat all anxiety.
